Why do we embrace shows like American Idol so much? Because they take regular people and put them in the spotlight. We love rooting for hometown heroes whose star status is on the rise. And if we ESPECIALLY love it when they’re a Perfect 10! Our new PLAYBOY’S AMATEUR GIRLS series is making sure every fresh face that steps onto your TV screen meets that criteria. No, this isn’t any cutthroat Playmate competition (you can tune in to PLAYBOY SHOOTOUT for that), but rather a celebration of the hottest unknown beauties you’ve ever seen. Actually that may not be entirely true. In all likelihood, there will be a few ladies you recognize. Not from TV shows or magazines, but rather from your local community. Oh yea, we’ve plucked sexy housewives, college girls, and 9 to 5ers from all across America and put them in front of our cameras for intimate exposes. And that’s not all.

How long have we been telling you about PLAYBOY SHOOTOUT? If you recall, way back in November we were Tweeting for recruits to apply for this once-in-a-lifetime opportunity. And WOW, did we get a lot of responses! You remember the premise, right? A Playboy Idol type competition (if you will) that gives 10 amateur photographers and 10 amateur models the chance to actually make it into the pages of Playboy magazine! What guy hasn’t fantasized about being able to shoot Playmates for a living? What girl wouldn’t want to be showcased in the magazine and launch a career that’ll expose her to millions of fans. For both sides, taking a shot at PLAYBOY SHOOTOUT was simply a no-brainer.